Concept Of Holistic Marketing

IsabelleNunez0829595 2018.09.03 23:00 조회 수 : 308

Holistic marketing concept is an approach to marketing that attempts to recognize and reconcile the scope and complexities of marketing activities. This turns the popular concept of engaging customers through gamification on its head, as this is instead used to create interaction between employees and a brand. Social marketing. Holistic Marketing is a marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society as well as in the lives of its customer.

Adopting the product orientation can be advantageous to a company, due to the fact that the cost of determining consumer preferences and the development of new products and services are minimized or eliminated because consumers are in some way captive.

This information is then used by managers to plan marketing activities, gauge the nature of a firm's marketing environment and to attain information from suppliers. The cause and effects of marketing clearly extend beyond the company and the consumer, to society as a whole.

He notes that listening to customers' views and demands, especially during the products' supply chain, is an essential method of strengthening the business connection between organisations and customers. Theoritically, a company and its various products may be different brands; but the consumer is no fool.

Only when all the employees realise that their jobs are to create, serve & satisfy the customers does the company become an effective marketer. Internal marketing is the process of bringing out support for a company and its activities among its employees, in order to encourage them to promote its goals.

Currently, internal marketing has been increasingly incorporated with employer branding and employer brand management, which strives to develop strong links between the employee brand experience and customer brand experience. Marketing is about delivering value and benefits, creating products and services that will meet the needs and wants of customers (perhaps even delighting them) at a price they are willing to pay and in places where they are willing to buy them.

According to Kellen (2010, p.1), brands can be effectively built if organisations are able to effectively interact with their customers. It holds that consumers and businesses, if left alone, won't buy enough of an organization's products. LifeLock , a small business that offers identity theft protection services, practices customer type segmentation by separating its market into business and individual consumer segments.

This has helped these organisations to fully focus on customers' demands thus creating a cordial business connection between organisations and customers. The production department would then start to manufacture the product, while the marketing department would focus on the promotion, distribution, pricing, etc.

Put in other words, visit the next web page design and implementation of any one marketing activity is done with all other activities in mind. It's the end of business as usual , and there are new rules in place for marketing and PR. Integrated marketing is another component of holistic marketing.

According to Achrol and Kotler (2012), this evolution has been from the functionalist paradigm to marketing management and then towards the exchange paradigm. As stated, the most important focus in a market-orientated business is the customer. In this concept, a different staff in the firm have to decide and come together in which they will discuss and project different and positive ideas that are to be in use to improve marketing and advertise the business to the customers.
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